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Why Live Podcasts Are Becoming A big Deal This Year
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Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

In the past week, both Midroll and WNYC announced major podcast festivals on opposite coasts: LA-based Midroll’s Now Hear This festival will take place in New York, while WNYC’s Werk It, a podcast festival focused on women, will take place at the Ace Hotel in Los Angeles. Later this month, Gimlet, the venture-backed podcast startup from Alex Blumberg, will present its very first live podcast at the Bell House, in Brooklyn; even podcast newcomers Spotify, which announced its first slate of original shows this week, putting on live events for shows like AudioHQ’s recently launched scripted podcast Bronzeville.

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