To say podcast use in North America is on the rise would be something of an understatement. In 2016, America’s podcast listening audience had grown an estimated 23% since 2015, and 75% since 2013 (Edison Research). Since their rise in 2007, smartphones have turned into the perfect portal for carrying on-demand audio around with us at all times, and our culture is certainly interested in the smartphone!
Podcasting, at its heart, is a produce-and-consume model of distributing audio. Content generators publish audio (and sometimes video) to the web, and subscribers use podcast receiving software (iTunes, Overcast, and similar) to download and play the content. The actual downloading process on the part of the listener is usually automated, and playback is at their convenience.
To keep up in a challenging environment, many traditional radio stations have taken to podcasting as a way of staying in touch with their audiences. Why not? Radio has been in the business of creating high quality, captivating audio for decades, why not take advantage of that existing and constantly refreshed source of media? There’s surely a place for professional audio engineers to capture some podcast listeners among a field of competition that has largely been developed by amateur enthusiasts.
Burli helps its customers get onto the podcast train by helping you easily convert your audio into podcasts. From planning your show, to recording and editing, and all the way through posting it online, Burli Newsroom has it all. Let’s take a look.