Welcome to Airchecker
A Social Networking Site For Radio

Welcome to the all new Airchecker experience. A social networking site for radio. We are powered by the people of radio and those who have a great passion to have conversations about radio. As the voice of the Canadian radio industry since 2009. Airchecker has gained a loyal army of followers who say we are the best source for radio. 1000s of radio lovers power your radio news each week via Airchecker. read more >

Airchecker Is Social Radio.

Taking radio news into a social networking format.

Proud to be the worlds first. Airchecker is the modern day radio newsie.

Your tool box for radio is Airchecker. A one-stop shop for all things related to radio. We dedicate ourselves in helping you find news you can use.

On our home page you will find head line news from industry leaders.

Side bar provides our latest blog post. Airchecks, video and other related radio links .

AC has has gained the trust of the radio community. We have connected with thousands of working radio professionals.

AC news is a bigger variety of what we know radio pros & the fans of radio will enjoy.

By logging in users will find more news that is fed to our site by 24 hour news feeds. Social Media, show prep to the latest biz talk.

We have you covered like no other source.

You don't have to go surfing the web for radio news that concerns you. We are your only source of news & information.

When you log in as a member you will get a variety of news streams that update 24/7.

Join our conversation on the world famous radio Twitter feed. Log into Twitter. Check us out @Airchecker

Get a better understanding of how the website works under. How it works?

Thanks for stopping by. Contact us via Twitter @Airchecker

The Stuph File Program – Episode #0513

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0513.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Bram Presser, author, The Book of Dirt
  • Rod Pyle, NASA expert — NASA’s commercial business

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Face of Your Radio Brand

0

I’ve been saying it for awhile now, and it’s time to say it again. Air personalities are the future of radio. And it’s high time to make them the face of your brand.

In the past, radio was able to compete for four main positions in the lives of an audience:

  1. Music
  2. Information
  3. Promotion
  4. Personality

That’s all changed, and I think you know it. Radio is fast losing the position of being the “go to” media for music.

Information is transmitted in seconds via mobile devices. By the time you hear it on the radio, you probably already got a notification on your phone or from Twitter.

And promotion is more challenging than ever in a world. How can you out-promote a $1 billion lottery prize?

All of those things still have a place on commercial radio. I’m just making the case that we can no longer win the position for those things.

But there’s one advantage that remains and will sustain into the future: Personality. And that’s where brands should be investing their future.

Radio Personalities As Face Of The Brand

Establishing your talent as the face of the brand is risky, and probably scares you a little.

First, they must be truly strong personalities that command an audience’s attention. Promoting average talent or DJs that don’t move the needle won’t get you anywhere.

By the way, if you are lacking that high profile talent, we should talk. You probably need a talent coach.

So let’s assume you have a great personality or show, but you’re still reluctant to invest the future of your company on air talent. After all, what if they leave at the end of their contract? What would happen if you create a superstar talent only to have them take the audience across the street? And doesn’t it put you at a disadvantage when negotiating that next contract?

Those are considerations, for sure. But don’t let that fear hold you back. It doesn’t stop the Patriots from promoting Tom Brady, the Phillies promoting Bryce Harper, the Lakers promoting LeBron or a movie studio promoting Tom Hanks. They’re stars, and they attract audiences.

Building your brand on talent is much greater opportunity than risk.

5 Ways To Promote Personalities

Here are 4 ways to build a radio station by making personalities the face of the brand.

  1. Start by making personalities the spokesperson(s) for your brand. Use them to position other elements, including programming features, positioning elements and contests.
  2. Promos should be built around unique, non-duplicated content and the stars that create it. Radio stations can’t be the place for Justin Bieber, but can be the place for your morning show.
  3. Develop more high profile features performed by interesting personalities. That’s the fastest way to become familiar and move through the Personality Success Path.
  4. Build a social media presence around the talent, rather than forcing them to fit into the station’s social pages. Wouldn’t you be more likely to follow Game of Thrones on social media than HBO? Listeners are much more apt to be fans of air talent than a “faceless” brand.
  5. Make radio talent more important on your website. It’s amazing how so many stations have more information about artists and songs they have no stake in than in stars they do.

Conclusion

Stations that prioritize, and even promote personalities above the station connect with audiences more deeply than if they were to promote their programming attributes like “More Music Workdays”.

The job of radio personality isn’t nearly as prestigious as it once was, or should be. It has the dubious honor of being the 7th Worst Job In America. And that needs to change.

The bottom line is that we need stars on the radio. Broadcasters should not be afraid of them. We need to find them, nurture them, embrace them and promote them. It’s the one resource that can drive our future.

The Stuph File Program – Episode #0512

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0512.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Michael & Kyle Sherwood, morticians, Save My Ink Forever
  • Dr. Frieda Birnbaum, psychoanalyst — dating co-workers & best friends
  • Stuart Nulman, Book Banter

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0511

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0511.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0510

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0510.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0509

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0509.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0508

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0508.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Science of Show Prep

0

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn a lot from behavioral scientists especially when it comes to preparing content. The science of show prep can help you find a path to great success on the air.

Think about this:

Why does one painting become worth millions while another seemingly similar work sell for pennies on a garage sale?

What is the difference between a best-selling novel and one the author can’t give away to friends and family?

Why does one pop song rise to #1 while another with a great hook never cuts through?

What causes some online videos to go viral while millions of others are seen by only a few dozen?

When you arrive at answers, and while still thinking outside the box, apply it to radio.

Now ask yourself:

Why do some topics take off on the air, igniting strong response and word of mouth, but others do not? Every personality has had that feeling of disappointment when a can’t miss break ends up flat.

Yet other times, the simplest “so what” segments you never thought would resonate ignite.

In other words, what makes content work…or not? And how can you improve the “hit rate” of what is produced on your show?

The Science Of Show Prep

Behavioral scientists tell us that creating great content is not simply a matter of quality. The idea that the “best” art rises to the top and reaches the most people doesn’t explain it. It’s more than that.


 Jim Davies, a professor at Carleton University and director of the Science of Imagination Laboratory conduct a series of tests, resulting in his Theory of Compellingness.

Read all about it in his book: Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe.

Davies answers questions such as:

  • Why do some things pass under the radar of our attention, but other things capture our interest?
  • Why do some religions catch on and others fade away?
  • What makes a story, a movie, or a book riveting?
  • Why do some people keep watching the news even though it makes them anxious?

For example, in a study about speed dating, people were asked about the type of partners they found attractive. Results showed answers before the exercise had no correlation with what they actually found attractive in person.

Davies explains:

We are beginning to understand just how much the brain makes our decisions for us: we are rewarded with a rush of pleasure when we detect patterns, as the brain thinks we’ve discovered something significant; the mind urges us to linger on the news channel or rubberneck an accident in case it might pick up important survival information; it even pushes us to pick up People magazine in order to find out about changes in the social structure.

That’s a clue into how listeners respond to radio shows.

Finding A Story In Topics

So how can you apply the science of show prep on a radio show each day? Mostly, it’s a matter of applying creative solutions to appeal to listeners on a personal, emotional level.

That’s the art of creating compelling content by finding stories inside topics. This may cause you to move beyond your comfort zone, but that can be a good thing. Many personalities get into a rut. This exercise will help shake you out of a routine that may have become ordinary to the audience.

Behind all of these concepts is a preparation technique I call TESOP: It’s an acronym for Topic, Execution, Story, Observation, Performance. It’s explained in detail here.

Whether the source of content comes from Harvesting Your Life or a show prep service, anything can turn into content if you mine it properly.

Here are some typical ways to convert ordinary into extraordinary.

Contrast

Create contrast to add drama in a storyline by putting a personality in an awkward or unexpected situation. Then exaggerate the story to bring out the suspense.

For example, a cast member with Claustrophobia is locked in a coffin for the entire show. Or someone with fear of heights goes bungee jumping. These stunts makes sense when there’s a story attached.

Resolve a Conflict or Dilemma

Some of the best relationship features work because each episode sets up a conflict that builds tension. Then the tension is resolved.

Set it up with a “what should I/they do” situation, and explore it.

This is the simple formula behind the success of may situation comedies on TV. A storyline is introduced and developed, conflict is raised to an extreme, then is resolved. You can do the same on the radio.

Seek The Extreme

Ordinary phone topics become storylines when the personality is on a quest or mission. Many clients organic these topics with a concept called the Book of Records.

Instead of an ordinary phone topic like “What did you eat when you were depressed?”, turn it into a quest to find “the most anyone listening has ever eaten in a depressed sitting”.

Just turning up the volume on it by going for the extreme (the most, youngest, oldest, farthest, etc.), a new layer of interest emerges.

Top 10 Lists

While using lists on the air is usually an example of lazy, uninspired show prep, there’s nothing wrong with turning unique content into a list. 

It’s a great way to compile a shareable, social media worthy segment. Start with an ordinary phone topic, such as “What excuses did you use to get out of Jury Duty?”. Then dramatize it by coming up with the show’s “Top 10 Excuses To Get You Out of Jury Duty.”

Make It a Game

Games are fun to play on the air, and add TSL by capitalizing on the play along factor. Some segments lend themselves to becoming a game.

At KLOVE, one of Skip & Amy’s most recognized features is a silly game they play on Fridays. Amy plays a musical instrument, and plays it poorly. She plays a familiar song, and listeners have to guess what it is. They call it Name That Toot. Isn’t that more interesting than a recurring segment that references her musical abilities?

 Add A Guest

Sometimes guests are weak on the air. In fact, that’s the case most of the time. But on occasion, the right guest can turn excite a storyline.

With a panel of experts, your show should have a choice of resources that fit various situations and topics. Or, use the feature Ask Me Anything. This is a terrific way to create something interesting out of nothing.

Conclusion

These ideas all apply art to the science of show prep, but understanding that science is a key part of the equation. Keeping both in balance can be an important key to your personal success formula.

The Stuph File Program – Episode #0507

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0507.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0506

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0506.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Fernando Ruiz, Chef
  • Adam Sharp, President & CEO, National Academy Of Television Arts & Sciences46th Annual Daytime Emmy Awards
  • Stuart Nulman, Book Banter

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0505

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0505.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0504

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0504.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Dr. John Huber, clinical forensic psychologist — mental health & self deprecating humour
  • Mark Serritella, comedian
  • Stuart Nulman, Book Banter

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0503

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0503.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Casting a Radio Show: Why 3 Is The Perfect Number

0

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there’s no single formula that works every time, I’ve found a cast of three personalities is the ideal balance.

Three is the right number for many things. There were Three Bears, Three Little Pigs, etc. It’s usually the number of verses in a lot of popular songs. The Beatles sang She Loves You Yeah Yeah Yeah. Try it with two or four “yeahs”. It just doesn’t work. Pay attention and you’ll discover the Rule of 3 everywhere.

But three is also the perfect number of voices when casting a radio show.

Casting A Radio Show: Why 3 is Just Right

Many stations wishing to increase personality see the value of a team show. Pairing a couple of personalities can add interest. But a powerful dynamic comes into play when a third voice is introduced.

It takes shows to areas that a duo just can’t get to. But when a fourth or fifth personality is added, it can be much harder for listeners to figure out what’s going on. It gets confusing for the audience.

This isn’t to suggest that a duo can’t win, or that more than three is a mistake. Not at all. But three is usually the magic number.

Applying The Concept In 3D

You’re probably thinking about stations that have built shows around the concept of Radio in 3D: Dick, Dork and Dear. They try to find personalities that fit those three character types. This approach works!

Dick: This personality type is an antagonist, sometimes cynical or sarcastic. The “dick” seems to always say things that cause a strong reaction with the other cast members and with the audience. He or she is outspoken, bold and often referenced as the one who “says the things I’m thinking but am afraid to say it”.

Dork: The dork is a nerd, or someone who just doesn’t fit in conventionally. They are usually charming in their own way, but just “weird” enough to create friction between the players. The dork embraces and exaggerates their inner nerd qualities to add more dimension to the ensemble.

Dear: The third piece of the puzzle adds heart and soul to the show. He or she is warm, empathetic, sensitive and the one most listeners would say “would be a good friend”.

Imagine a show with just two of those three personality types. Isn’t it clear how three personalities can play off one another in many more ways than two?

Generator-Reactor-Instigator

But there is another way the Rule of 3 applies to casting a radio show. Every human being tends to fall into a classification as a generator, reactor or instigator. Three character roles. Imagine that.

Generator: They’re usually the driver of the show, able to start a topic and set a tone for a break. Put a yellow pad in front of a generator and they’ll fill it with ideas in just a few minutes. They don’t always follow through on those ideas, but they can sure get them started.

Responder: Put that same yellow pad in front of a responder, and three hours later it’ll be filled with doodles. They have been provided nothing to cause a reaction. But throw an idea, thought, topic or phrase their way and they light up with an instant response.

Instigator: An instigator is like an audio sniper, lying in the weeds for a great line to advance a break to places it would never get to without them. They are the rocket fuel that stirs things up and brings out more character and personality in the Generator and Responder.

Of course, human beings are not one dimensional. It’s certainly possible for each of us to demonstrate traits of all three categories. But everyone is naturally stronger in one of the three. It’s like being right handed or left handed. It doesn’t mean you never use your other hand.

A great radio show needs all three. Put two generators on the show, and it’s going to be chaos. You’ll hear a ton of talking over one another and nobody paying attention to what is being said. But two responders on a show results in nothing happening because there’s no stimulus that causes a response. And don’t even think about trying two instigators. That’s the radio equivalent of filling a room with explosives, matches, gasoline and a toddler and hoping for the best. Boom!

What If There Are More Than 3 On The Show?

Some managers reading this are probably thinking, “Wait a minute. We have 5 voices on our show. Tracy’s saying we can trim the budget.”. Not quite.

If a show has more than three personalities on the air, the rule of three still applies to each segment. It’s up to the show’s host to manage the traffic.

The two main personalities should always be featured (host, co-host), with one additional (a third) personality involved as appropriate. But when a new personality enters the conversation, another should fade away. That applies to listeners participating as callers, too. When the caller comes on, they’re effectively a cohost.

When everyone has an open microphone, chaos and confusion soon follow, and that will cause tune out.

Conclusion

Of course, there are many ways to win. Stations can (and do) succeed with solo shows, duos and casts much larger than three. But I’ve found that, as in many areas, three is the magic number.

In my seminar Casting A Radio Show, I go into much more detail on all of these topics and much more. You’ll learn the best ways to build a show, manage the personalities and put your station in the best possible position to succeed quickly.

 

The Stuph File Program – Episode #0502

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0502.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.