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Feb
19
Larry Gifford
Larry Gifford: Radiodays Europe is Fast Approaching
Larry Gifford, Radio News and Social Media 0 , , , , ,  

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I’m getting excited for Radiodays Europe (www.radiodayseurope.com). There are over 30 sessions over 3 days in March in MIlan, Italy which includes sessions with Z100′s Elvis Duran Morning Show, The Chris Evans Breakfast Show and a smart discussion on Je suis Charlie. Here is the most up to date list here. I am excited to take it all in and am honored to be a co-presenter of the session 30 ideas in 45 minutes. I’ll also be blogging throughout the event right here on Airchecker and tweeting.

If you’re going, let me know and we can connect for a glass of wine or a cocktail. But, we don’t have to wait a month to begin sharing ideas. What’s the one radio idea you would like to share with radio peers?

Mine? When teasing… use questions as a vanity not a fallback. Instead, use a declaritive statement revealing an angle of what’s next and avoid teasing facts and information.

Learn more about Radiodays Europe in this Radio Stuff Podcast featuring co-founder Rolf Brandrud.Radio Stuff on Radiodays Europe

 

 

Feb
9
Airchecker
Radio News and Social Media
Radio News and Social Media 0
Airchecker Canada
Feb
7
Airchecker
Radio News and Social Media
Radio News and Social Media 0
What is scary for the news business is that traditional media is losing not just the battles for social media territory, but the entire war. Many are not even in the fight. The focus is wrong and the decisions required are difficult. The fact is that social media is not a revolution, it’s an evolution. It will never be over. But, for many content suppliers and advertisers, it has barely begun. “Like us on Facebook and follow us on Twitter” has become the sell line of choice for everything from TSN to fast food and radio news. But, what’s in it for the news consumer?
Airchecker Canada