Radio Stuff Podcast Archives - Airchecker
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Jul
17
Larry Gifford
GIFFORD: 10 Things To Do In A Radio Job Hunt
Larry Gifford, Radio Stuff Podcast 0 , , ,  

RS 109This week I’ve been talking to radio folks about searching for and applying for jobs. It coincidentally or not comes as CBS Radio layoffs several hundred employees. So I’ve assembled a list of 10 things to do while searching for your next radio gig.

1. Network. Most people end up getting jobs because of who they know. And you never know who is going to be the perfect “in” to get each job. So, connect with friends, colleagues, and old bosses on LinkedIn, Facebook, and Twitter. Comb through your address book and reach out to folks from three markets ago. The key is don’t ask or beg for a job, don’t bemoan your situation, simply ask for advice. When you ask for knowledge people are more emotionally vested in your success. Take people to lunch or coffee and pick their brains and ask them if there is anyone they can think of that you should know and see if they’ll introduce you.

2. Apply for jobs. You are not above the hiring process. If you don’t apply managers assume you’re not interested. Don’t sit around waiting for the phone to ring. When you’re out of sight, you’re out of mind no matter how successful you were at one time. Find jobs that interest you and apply for them.

3. Update your resume. If it has been awhile since you’ve applied for a job make sure your resume reflects you most recent work experience. If you’re light on experience you might consider creating a functional resume over a chronological one. That allows you to focus on your skills and abilities and takes the focus on your tenure at each position. (Bonus Pro Tip: Spell check. Many hiring managers will eliminate candidates for spelling errors. The attention to detail you put into the materials you assemble to get a job is assumed to be as great or even superior to the attention to detail you’ll actually put into performing the job.)

4. Customize materials. Having one cover letter or introduction email, one resume and one demo for all positions is a sure fire way to get placed into the circular file (garbage bin.) Do some research and address your materials to the hiring manager. Avoid generic phrases like, “I’m seeking fulltime employment at a media company” and be specific about each job you’re applying for, “I want to be the nigh host on Crazy 96.6 WGIF.” Rearrange your resume so the experiences and skills that apply most to the position you are seeking are reflected towards the top.

5. Learn something new. Take this down time from employment as an opportunity to learn a new skill. Maybe you want to explore digital editing, know more about how PPM works or become an ace at snapchat or Pinterest. Expand your skillsets while you have the time to dedicate to it. It will also ultimately make you a more attractive candidate.

6. Don’t leave social media. One guy I recently spoke to told me he was waiting to see where he got hired to be active in social media again, because he knew he’d have to change his handle. It’s your personal brand and your responsibility to cultivate it. In this new world of media, it is important that you remain active and engage on social media regardless if you’re employed.  It helps you to remain relevant to fans and evolve your personal brand. It’s also a key factor in hiring. Hiring managers look at how many followers you have, how engaged you are with them, how often you post and what the content of your posts.

7. Vanity search. Do a google search of your name to see what comes up. You want to type in some keywords too. Try it a couple different ways “Larry Gifford,” “Larry Gifford, radio,” “Larry Gifford ESPN” and so forth. See what shows up and be prepare to address anything that does. This is one of the first thing hiring managers will do if your application peaks their interest.

8. Dress up. If you get an interview, dress up a notch or two from what you’d actually wear to the job. Trust me, how you present yourself matters. It just does.

9. Ask questions. Always be curious. At the end of a phone conversation or in-person interview when the person interviewing you asks, “Do you have any questions?” Be ready to ask some questions. Curiosity is one of the most important attributes of a talent. This is a test. Don’t fail it.

10. Sell yourself. This is not the time to be humble. The key is to leverage all the great attributes, skills and traits you bring to the table by positioning them to the hiring manager through the lens of “this is how the company benefits with me in this position.” It’s actually less about you and more about how you help the company achieve its goals.

This isn’t an exhaustive list, so if you have more tips and suggestions please feel free to share below. Good luck on your job hunt.

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Subscribe to the Larry Gifford Media “Radio Stuff” email and each Tuesday you’ll receive an email with all sorts of stuff about radio. Sign up here.

Jul
9
Larry Gifford
(AUDIO) GIFFORD: Secrets to Radio Success
Larry Gifford, Radio Stuff Podcast 0 , , , , , ,  

RS 108 coverIn the latest Radio Stuff Podcast, I talk with long-time host John Kiincade (CBS Sports Radio, 680 The Fan in Atlanta, Big Podcast with Shaq). He’s celebrating 15 years of the Buck & Kincade Show this year and we explore how success like that is created, who contributes to it, what roles mentors and producers play in the day-in, day-out success in addition to big picture. Plus, John shares his thoughts on Radio in 2015 and has some fairly critical analysis of what he hears. (CLICK TO LISTEN)

Jul
3
Larry Gifford
GIFFORD: It’s Not Beats1′s Fault, Blame Steve Jobs
Larry Gifford, Radio Stuff Podcast 0 , , , ,  
RS 107 cover

Click image to listen to my review of Beats1.

Beats1 is on the air!

I’m underwhelmed thus far and I blame Steve Jobs. He taught me to expect the unexpected. He created products that at first blush seemingly made no sense (an iPad? I have an iPhone. Why do I want something bigger?), but were nearly instantaneous culture changing innovations. He created a brand expectation that sadly Apple can no longer live up to.

In my mind I was really hoping Beats1 was going to be revolutionary, be a paradigm shift for radio, inspire a new generation of broadcasters and push the industry back on it’s heels a bit. I imagined that they would figure out a way to integrate a song an hour from everyone’s personal iTunes collection weaving it seamlessly into the fabric of the radio station making it a truly personalized experience. I envisioned a XAPP Media type vocal recognition program which would allow you to say out loud, “buy this song” and it would instantly download to your iTunes account. I counted on Apple to create the fully integrated, connected, social savvy, second screen radio has been struggling to create. My expectations were too high.

Instead, so far, the bigger impact of Beats1 is for rising artists who get a global spin and ideally, for them, an instant international fan base. (Also, Pandora founder Tim Westergren’s dream. AUDIO)

As it impacts radio, Beats1 seems more of a blast of the past than a quantum leap into the future:

Shouting city names over records.. Radio does this.

Live reads. Radio does this.

Pre-Recorded outdated promos. Radio’s got those in droves!

DJs that talk too much. Radio’s got ‘em.

DJs in multiple locations. Yep..

Dead Air. Sure.

Celebrity DJs. Requests. Listen call-ins. Social media engagement. Radio does all that too.

What exactly is the innovation here?

It’s week one, so we’ll give them time to get settled and check back in next month or so. Meantime, if you hear something truly unique let me know (Larry@LarryGifford.com).

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Subscribe to the Larry Gifford Media “Radio Stuff” email and each Tuesday you’ll receive an email with all sorts of stuff about radio. Sign up here.

Jun
16
Larry Gifford
Canada Unplugs Voltair
Larry Gifford, Radio Stuff Podcast 0

The Voltair is suddenly banned in Canada. Or at least “suspended.” This is not good news. The Voltair actually equals the playing field. Audio watermarking is an imperfect science and this device improves the readability of the station’s inaudible PPM watermark.

If you are in radio, you need to educate yourself on what’s going on. Here are some resources.

I wrote about it last week on the Larry Gifford Media blog.RS 105 cover

I also talked to Harker Research Sr. Analyst Richard Harker about it on the Radio Stuff Podcast. (His RadioInsights blog is chock full of critical analysis of PPM)

When “what is Voltair?” was yelled out at the Talkers conference last week in New York, it inspired a  kick-in-the-pants open letter to the radio industry from AllAccess.com’s Perry Michael Simon.

Want to really go down the rabbit hole? Spend 25-minutes with 25/7’s Dr. Barry Blesser and learn how audio watermarking works.

Radio should be mad as hell. PPM’s inaccuracies are costing people jobs, livelihoods, and impacting radio families across the country. Programmers, myself included, have made “strategic” adjustments to shows, personalities, and formatics based on inaccurate PPM data. Where is the outrage?

Jun
2
Larry Gifford
GIFFORD: Country Radio Controversy #SaladGate
Larry Gifford, Radio Stuff Podcast 0  

He called female country artists the “tomotoes” inside the country radio salad. (The male artists are the lettuce.) He also suggested programmers keep male artists at an 85% rotation, female artists just 15% and never back to back — IF you want to increase ratings.

HE is country music consultant Keith Hill. And he’s getting an earful from female country music artists and fans after his comments went viral and made headlines around the world. Here I spend about an hour with Keith getting the whole story, the context, no apology, and one regret.

(CLICK FOR PODCAST)

kh3

 

May
22
Larry Gifford
GIFFORD: Catching Up With Eckford
Larry Gifford, Net News, Radio Stuff Podcast, Uncategorized 0 , , ,  

Last week, CKNW afternoon drive host Mike Eckford quit his radio show. On this week’s Radio Stuff Podcast I called him up to see how he’s doing. Among our topics of conversation was what he thinks his legacy at CKNW will be. He was very frank, “I don’t think it will be much to be perfectly honest. I came to the station at a real transitory time for them and I was part of that transition. You know, hopefully, a positive part of that transition for people internally. Externally, I’m very gratified that some people enjoyed it and I understand that some people didn’t. But, I think my legacy if anything will be part of the internal transition of CKNW to whatever it is next.”

Listen to his full comments below.

May
21
Larry Gifford
Top 10 Lessons Radio Can Take from David Letterman
Larry Gifford, Radio Stuff Podcast 0 , ,  

Top 10 Lessons Radio Can Take from David Letterman (as heard on Episode 102 of the Radio Stuff Podcast)

10. People like lists.

9. Try new things. Crazy things. Challenge conventional wisdom.

8. Surround yourself with a team you trust.

7. Sometimes you have to leave a job to find greater success.

6. Produce. Plan. Prepare. Script. Rehearse. And then do what feels right in the moment.

5. Bring guests into your world. Own your interviews.

4. Don’t be afraid to fail.

3. Self-deprecation is an effective tool to win over an audience.

2. Surprise the audience.

1. Even a kid from small town Indiana can be a big time talk host.

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Subscribe to the Larry Gifford Media “Radio Stuff” email and each Tuesday you’ll receive an email with all sorts of stuff about radio. Sign up here.

May
14
Larry Gifford
Radio Stuff Episode 101: Radio’s Great Talent Exodus
Larry Gifford, Radio Stuff Podcast 0 , , , , , , , ,  

Radio Stuff Episode 101 featuring former Regular Guy Larry WACHS who is now MODcasting the show “House of WACHS.” We talk about radio losing great talent (*sniff* bye Mike Eckford), his career, storytelling, podcasting, and more. I dive into the series of headlines flowing out of ESPN headquarters and speculate some. We finish with a great chat with Compass Media Network’s Michelle Salvatore about sports on radio. LISTEN:

RS 101 cover

May
8
Larry Gifford
GIFFORD: Inside Radio Stuff #100
Larry Gifford, Radio Stuff Podcast 0 , , , , , , ,  

RS 100 coverI just recorded and edited the 100th episode of the Radio Stuff podcast. It features an extensive interview with Cumulus and Westwood One personality Jonathon Brandmeier. It also marks the milestone by sharing memories with original co-host Deb Slater and listening back to a few favorite moments. I realized of all 100 episodes this one is among the most challenging. Primarily due to production. This experience reinforced the importance of caring about the details and asking for help when you need it. Here’s how it all came together.

LANDING BRANDMEIER
I had been talking to Brandmeier and his team about doing the podcast even before the new show was announced on WLS and Westwood One. We have mutual friends and had some business dealings in the past year so it wasn’t really ever about IF he’d do it, but WHEN the timing would be right. They wanted to wait until about a month into the new show. Last week I suggested the 100th episode and Johnny made it work.

Our call was scheduled for 10:00 a.m. PDT immediately following his syndicated show. I asked for 30 minutes, we talked for an hour. I started rolling tape and talking to the Radio Stuff listeners while waiting for the phone to ring. I don’t have a phone coupler, so I plug the phone directly into the board, place the phone on the desk. I record my part into a microphone and the phone mic sends my voice to the guest. In this case, I was talking for about 8 minutes before he called. Rolling before the interview is an NPR trick to capture everything. I blogged about it with Anna Sale a couple of months ago. My monologue and our opening exchange become a teaser clip I released 24 hours in advance of the podcast. His opening line to me after I answer the phone is the first thing you hear on the podcast.

 

THE CLIPS and DROPS
Brandmeier uses a lot of audio during his show and our interview was no different. However, the phone distorted the audio he was sending down the line. So, I had Brandmeier send all the clips after the interview to insert in post. The clips, for the most part, are longer than what he sent down the line, so I had to find the parts he used, edit, insert them and silence the phone version. For example, I used about 20 seconds of the audio from this video in the show.

THE LEVELS
After recording, even though I thought the levels were perfect, my voice entirely dominated Brandmeier’s, so I went through the entire interview and adjusted all my parts to blend more seamlessly with Johnny and then raised the gain on the whole file.

DEB SLATER
Deb recorded her voice on her end and I recorded my voice on my end. She then sent her file to edit in a higher quality audio. I recorded her right after Brandmeier and forgot to unplug the phone from the board. So, that means I recorded her too. I tried to silence the phone quality version of Deb, but I couldn’t get it all. You’ll hear it switch back and forth especially when she’s laughing or talking over me. My mistake. Won’t do it again.

During our chat she mentioned several moments from early Radio Stuff shows that I found after our call and inserted in post production.

ASKING FOR HELP – PART 1

After receiving that tweet from John Collins about the return of the fake town crier after the second Royal baby was born, I put an all call out for audio of the town crier.

It worked! I received this email a few days later;

Dear Larry,

You asked on Saturday for a clip of the town crier announcing Kate’s baby.
Here’s how 680 News in Toronto reported it.

soundcloud.com/bandanachap/royal-birth-town-cryer

Downloadable WAV (but from internet feed), 12MB, 1:10.

There’s a lesson in how radio has no borders any more.

Journalists in London capture the sound, and beam it around the world.

An all-news radio station in Toronto edits the announcement into their piece, broadcasts it to their listeners in Toronto, and right around the world on the internet.

A listener travelling on a train in Britain hears the piece, thinks “that might be interesting”, hits rewind on his mobile app, records it for posterity, and makes it available.

Congratulations on Radio Stuff 100, and here’s to many many more.

All best,
Weaver

ASKING FOR HELP – PART 2
After realizing the town crier was going to be a topic of discussion, I again asked twitter followers for help.

Geoff McQueen saw it and tagged DJ Dapper Dan and within an hour it was done. DJ Dapper Dan also had some thoughts on the fake town crier.

“That chap Appleton did not have the permission to cry from the Royal Family, they just said they didn’t object and that he should consult the relevant local authority which he failed to do as far as we know over here. Anyway he is not a bona fide Town Crier as you have to be appointed by a Lord of The Manor, A Local Authority or Similar level of accepted Government Body. He is not, never has been and is not likely to be. But fair play to him, he got a lot of publicity!”

ASKING FOR HELP – PART 3
I also reached out directly to Radio Today host Trevor Dann to see if he would offer a toast for the 100th episode. Trevor has been a supporter and reoccurring guest over the course of two years and I was happy he agreed to record a little something for the show.

CONCLUSION
I sometimes wonder why I go through all the hoops I do to create a show each week, but it is because I want it to be great. I don’t always hit out of the park, but when all is said and done I’m usually extremely satisfied with the product and proud to put my name on it. Johnny said it in the interview and I believe it to; you have to do the show for yourself first and not worry about who is listening.

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Subscribe to the Larry Gifford Media “Radio Stuff” email and each Tuesday you’ll receive an email with all sorts of stuff about radio. Sign up here.

Apr
30
Larry Gifford
GIFFORD: Spilling the Beans
Larry Gifford, Radio Stuff Podcast 0 , , , , , , ,  

A few weeks ago, KROQ morning team Kevin & Bean were inducted intno the NAB Hall of Fame. I talked to Bean, Gene Baxter, about the honor, radio’s influence on his life, how the show came to be (and seemingly never leave), his donation of a kidney to a co-worker, hosting a show in LA from his house in Seattle and more. It is split over two episodes of Radio Stuff.

Episodes 98 and 99; The shows also feature CKNW’s Drex talking ot a PD of a radio station in Colorado that has created a new format around marijuana, former Saga Communications programming exec Steve Goldstein on his new venture and secrets to spotting great talent, and Jacobs Media President Fred Jacobs shares insights from the recently released TechSurvey 11 which surveyed over 41,000 listeners of over 220 radio stations from Canada and the U.S.

RS 98 cover

RS 99 cover2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Subscribe to the Larry Gifford Media weekly “radio stuff” email and every Tuesday you’ll receive an email with all sorts of links, pictures and posts having to do with radio. Sign up here.

 

Apr
2
Larry Gifford
(PODCAST) CKNW’s DREX:

What It’s Like To Be Fired

Larry Gifford, Net News, Radio Stuff Podcast, Uncategorized 0

No, Drex has not been fired from CKNW. But he’s been fired several times in his career. The host of Drex Live on CKNW in Vancouver sits down to chat about ONE of the times he was pinkslipped. We hear the whole story, listen in to the question he posed to a sitting Premier, his reaction to his suspension and firing and how he rebounded. The interview is part of Episode 96 of the Radio Stuff Podcast.

RS 96 cover

Mar
12
Larry Gifford
Airchecks. Dreaded Airchecks. A Conversation with Paul Kaye of Newcap Radio
Airchecks, Larry Gifford, Net News, Radio Stuff Podcast, Uncategorized 0 , , ,  

Paul Kaye, Talent Development Director for Newcap Radio and Ops Mgr for the Vancouver cluster has been sharing feedback from talent around the world following his conversations with them regarding airchecks. It’s a terrfic series of articles on AllAccess.com. Lucky for us, Paul is verbal too. He shares his insights and discoveries with Radio Stuff in an insightful chat that covers trust, preparation, goal setting, getting specific, investing in talent with time and money, and the unspoken problem in radio – nobody is training PDs how to work with talent. Click ((here)) to hear the interview.

Paul Kaye RS 93 cover

Feb
27
Larry Gifford
Radio Stuff Episode 91
Radio Stuff Podcast, SoundCloud 0 , , , , , , ,  

Here’s a link to this week’s Radio Stuff Podcast

This week, I heard a radio spot about a breakfast sandwich that was good, but potentially devastating to the radio station financially. One of the seat-fillers Neil Patrick Harris talked to during the Oscars broadcast is a radio host! Also, I explore where great content comes from and the answer is both living life and being creative; organic and manufactured. I have examples. Check out the Radio Stuff Episodes on SoundCloud or at www.radiostuffpodcast.com 

RS 91 cover

Feb
22
Larry Gifford
Oscar Red Carpet Challenge
Larry Gifford, Podcasting, Radio Interview Tips | That'll Make You a Star, Radio Stuff Podcast 0 , , , , ,  

Last week, the Radio Stuff podcast dissected the SNL 40th Anniversary red carpet show for lessons on interviewing. To listen click here.

Today, while watching the Academy Awards red carpet coverage see how many of these you notice.

1. Interviewer guesses the emotions of the stars. (You must be excited…were you surprised?.. Are you nervous?)

2. Interviewer asks a yes or no question.

3. Interviewer makes a statement and hopes the guest fills the space. (That was amazing… Tell me about…)

4. Interviewer confuses star by asking multiple questions at once.

5. Interviewer asks awkward question due to lack of prep/research.

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